As promised in my last post: more on winters and how they're most likely getting shorter in the areas used for snowsports tourism. Also promised: an entirely different take on the topic this time.
Today I'm going to focus on the communication of climate and environmental change to people who often feel they are not personally affected by it. As far as direct effects go, shorter winters do have direct implications on a number of people. A shorter winter season is going to affect flora and fauna due to ecosystem change, tourists and especially the population of villages which heavily rely on winter tourism.
Only option: 'praying' for snow? (Source: shredstuff)
From experience I know that the winter sports community is a relatively tight knit one. Having a shared passion for an exhilarating sport unites people, and when you're on the same mountains for a couple of weeks per year at least, you'll always see familiar faces.
Oh so cheesy, but oh so true.
To get to my point: this bond is what POW uses to mobilise an entire community to become aware of climate change. POW stands for Protect Our Winters, an organisation that was set up in 2007, by pro snowboarder Jeremy Jones. Professional riders, such as Gretchen Bleiler and Nicolas Müller, get educated and then re-educate people at schools and universities. Because the faces of the snow sports industry are also the faces of this project, they can have a major impact on the usual 'I don't care because it doesn't affect me'-attitude. They've made climate change a topic that feels relevant to people of all kinds of background and education, because it is threatening something they all love: the snow and their sport.
"Our mission is to engage and mobilize the winter sports community to
lead the fight against climate change."
As I've been following POW for a while and am a huge fan of this project, I have been in touch with the executive director on how a collaboration with UCL and the UCLU snowsports society might be a possibility. In the mean time, please have a look at their website and especially the POW SEVEN: the seven points to become involved and make a difference.
See you next time!